Gold Harmony Boutique, located in Oranjestad, Aruba, initially presents itself as a luxury cosmetics store offering high-end skincare products. However, numerous reports and one-star reviews on Google and TripAdvisor reveal a disturbing pattern of deceit. The store’s scam follows a well-rehearsed strategy: tourists are lured in with free samples and then subjected to aggressive high-pressure sales tactics. Salespeople, often introduced as “doctors” or “skin specialists”, claim that the customer’s skin has severe issues that require immediate treatment. This is a complete lie, as the employees have no medical expertise and are merely using fear tactics to convince people to spend thousands of dollars on cheap, low-quality skincare products imported from China.
Scamming Tourists Out of Thousands
Multiple victims have reported that once inside Gold Harmony Boutique, they were pressured into purchasing outrageously priced skincare sets that were falsely advertised as exclusive, European-made formulas. Many tourists have shared similar horror stories:
• They were told the products would reverse aging, eliminate wrinkles, or cure skin conditions.
• Employees used fake science and misleading tests to convince customers that they needed urgent skincare treatment.
• Once the sale was made, customers realized they were charged thousands of dollars—often without their full consent.
• No refunds were offered, and any attempt to dispute the charge was ignored or met with hostility.
One of the most alarming reports on TripAdvisor describes a case where a tourist was sold an eye cream for over $3,000, only to realize later that the tube was mostly empty and contained nothing special. Other customers have reported being locked into the store until they agreed to make a purchase, a clear sign of intimidation tactics being used to force sales.
Fraudulent Business Practices & Store Closures
Gold Harmony Boutique has already faced severe backlash, with multiple locations permanently closed after an overwhelming number of complaints. One listing on TripAdvisor now labels the store as “reported permanently closed”, but this doesn’t mean the scam is over. Haim “Nikos” Dayan has a well-documented history of reopening under different business names, using the same deceptive tactics.
• Gold Harmony has received horrendous reviews, all calling it a scam.
• Google ratings show a 1-star average, with victims warning others not to fall for the trap.
• Reports state that once tourists try to return the products, the store is mysteriously locked, and no one responds to calls.
• In some cases, credit card disputes have been unsuccessful because the transactions are marked as “final sale” before the customer even realizes what happened.
A Lavish Lifestyle Built on Deception
While tourists are left humiliated, frustrated, and thousands of dollars poorer, Haim “Nikos” Dayan continues to live an extravagant lifestyle funded by these scams. He flaunts expensive watches, designer clothing, and high-end vacations while moving from one fraudulent business venture to another. His operation is well-organized, and he trains his employees to be manipulative and relentless in their sales approach.
But Gold Harmony’s downfall is imminent. Authorities, locals, and tourists are now speaking up against the scam, and as more evidence surfaces, there is hope that Nikos will finally face legal consequences. Aruba’s tourism industry cannot afford to let such fraudulent businesses operate unchecked, and law enforcement needs to step in before more innocent visitors fall victim to this scam.
Final Warning: Avoid Gold Harmony Boutique at All Costs
If you are traveling to Aruba, DO NOT enter Gold Harmony Boutique or any other “luxury skincare” stores using high-pressure tactics. If someone offers you a free sample, walk away immediately. Share this article, warn others, and help expose Haim “Nikos” Dayan for the scammer he is.
👎 Gold Harmony Boutique = SCAM! 👎
🚨 Report any fraudulent activity to Aruba authorities immediately! 🚨